Unionwell 2025 Factory Tour and ULTRA MAGNETIC SWITCH Launch Event: 18 Years of Craftsmanship, A New Chapter Begins

In 2025, Unionwell hosted the highly anticipated “2025 Factory Tour and ULTRA MAGNETIC SWITCH Launch Event” at the Hilton South Kunshan in Longmen, Huizhou. Industry-leading brands including Redragon, IPI, ATK, VALKYRIE, and KEYVERSE joined as launch partners, alongside renowned influencers as well as a large number of online fans—all gathered to witness the unveiling of Unionwell 's latest innovations.

In a fast-evolving tech landscape, Unionwell continues to drive change through innovation. The new ULTRA MAGNETIC SWITCH series not only reflects the company's cutting-edge technology but also its unwavering commitment to craftsmanship. Here's a look back at this milestone event.

A Walk Through Unionwell 's Factory: 18 Years of Precision Engineering

Before the launch ceremony, guests visited Unionwell 's 54,000㎡ self-built industrial park—a behind-the-scenes look at the company's manufacturing excellence. 

At the check-in area, attendees received exclusive gift sets, including the latest ULTRA MAGNETIC SWITCH products such as Sakura Clear and Ember Blaze, and took photos at the event wall, creating a lively and welcoming atmosphere.

Led by Chairman Mark Song, the tour showcased Unionwell 's advanced production facilities. From raw material inspection to component machining and final assembly, every process is subject to rigorous quality control. The factory is equipped with state-of-the-art equipment and precision testing instruments to ensure that each product meets the highest industry standards.

Unionwell 's manufacturing philosophy is powered by both technology and craftsmanship. With multiple automated production lines and a skilled R&D team, the company continues to import global best practices in smart manufacturing. Under Mark Song's leadership—who brings over 30 years of industry experience and a multinational corporate background—Unionwell  has built a reliable manufacturing system that meets automotive-grade standards. Certified by IATF and ISO, its products are trusted across automotive electronics and other high-performance sectors.

Now, Unionwell is extending its strengths into input device technologies, including magnetic and inductive switches. Over 95% of its automation equipment is developed in-house, supported by a fully integrated supply chain, MES smart manufacturing systems, and PLM lifecycle management. With an ambitious goal of achieving zero-defect (0 PPM) quality, Unionwell offers one-stop ODM/OEM solutions for mechanical, inductive, and magnetic switches—designed to meet the increasingly diverse demands of the global market.

ULTRA MAGNETIC SWITCH Launch: Innovation That Redefines the Input Experience

After the factory tour, the ULTRA MAGNETIC SWITCH launch event officially began at the Hilton venue. The eight new switches unveiled mark a major leap forward in user experience, building on Unionwell's existing strengths with a range of new design and technology enhancements:

Key innovations include:

• A brand-new split floating structure with a self-righting base design, significantly improving press stability and reducing wobble;

• An intelligent pressure transmission system for enhanced tactile response and consistent actuation;

• Optimized magnetic signal processing to improve anti-interference and environmental adaptability.

The new product lineup features:

ULTRA MAGNETIC Ember Blaze, Obsidian Black, Sakura Light, Primal Grey, Sakura Clear, Peach Glow, Crystal Edge, and Golden Amber (limited edition)—offering a rich variety of tactile profiles and aesthetic options.

In addition, Mark Song introduced Unionwell's latest self-developed inductive switch. Featuring dual-direction active sensing technology, it uses smart chip-controlled transmission and coil signal capture to accurately track displacement changes. The switch supports self-calibration, adapts to changing environments, consumes low power, and is fully compatible with wireless tri-mode setups. A unified aluminum core ensures hot-swap precision—setting a new benchmark in sensing and control technology.

“The ULTRA MAGNETIC SWITCH series is the result of years of research and innovation by our team,” said Mark Song. “We always put the user experience first and strive to push beyond current limitations. This launch represents not just our technical capabilities but a major milestone for the entire industry. We believe these new switches will redefine expectations and deliver real surprises to users.”

Drawing from over 30 years of expertise in micro switch technology, ULTRA MAGNETIC SWITCH represents a new era of input innovation. Combining floating dual-body structure with intelligent tactile transmission, it raises the bar for what magnetic switches can achieve. Built to meet strict standards for precision and durability, the series aims to challenge industry norms, encourage collaboration, and inspire innovation beyond comfort zones. In a market filled with similar products, Unionwell stands out by delivering real performance gains—making “great feel” the standard, not the exception.

Strategic Partnerships: Building a New Ecosystem Together

During the event, Unionwell announced official strategic partnerships with ATK, IPI, Redragon, VALKYRIE (VK), and KEYVERSE. These alliances will see the ULTRA MAGNETIC SWITCH series integrated into upcoming keyboard product lines, offering wider market reach and enhanced user experiences. These collaborations will not only accelerate product adoption but also drive overall technological progress across the industry.

A Memorable Closing: Celebration, Gratitude, and Smiles

To close out the day, Unionwell hosted a heartfelt appreciation dinner. The venue was beautifully set, with fine cuisine, good wine, and exciting lucky draws that kept guests entertained throughout the evening. The atmosphere was warm, celebratory, and filled with shared joy.

The night concluded with a group photo capturing the smiles of all attendees—a perfect memento of a meaningful day. Unionwell sincerely thanks every guest, partner, and supporter who helped make this event a success. Together, we look forward to shaping the future of smart input technologies.

Looking Ahead

Unionwell will continue to uphold its mission of “innovation first, quality foremost,” delivering high-performance products and forward-thinking solutions. With 18 years of manufacturing excellence, the company is poised to lead the next wave of breakthroughs in magnetic switches, inductive switches, and micro switches. The future of input technology is bright—and Unionwell is ready to lead the way.